Service Franchising
A Global Perspective
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Beschreibung
Service Franchising extracts observations about international franchising from both the scholarly and trade literature. The work adds insight gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. Besides being a breakthrough text for researchers in business and economics, the book offers guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. The author has made major contributions to the understanding of franchising, both through his own research and his compilation and review of the work of other researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.
Most books about franchising are by practitioners rather than objective researchers; this is one of the first academic research monographs to examine franchising and its international impacts Draws insight from both scholarly and trade literature A breakthrough text for researchers, and a valuable guide for franchisors and franchisees The author is an acknowledged pioneer in the study of international franchising
Autor*in
Ilan Alon
Themen in »Service Franchising«
Asia China Russia business marketing