Retailing
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Beschreibung
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up to date look at retailing.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students, the text seeks to offer an accessible and up to date look at retailing.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.
Comprehensive overview of the retail industry as a whole as well as detailed insights into individual elements of Retailing
Written by UK based authors avoiding the US dominated view advocated by most textbooks in this area
Up to date coverage of newer issues in retailing such as Internat Retailing and Relationship marketing
Autor*in
Tony Kent
Themen in »Retailing«
Distribution Internet communication design marketing pricing relationship marketing retailing