Managerial Economics
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Beschreibung
This text places the study of managerial economics firmly in a European context. Managerial Economics offers a lively and readable account of how economic theory can be used to make effective business decisions. With numerous case studies and examples, it guides students through the concepts and applications of the subject to provide a comprehensive understanding of the complexities of economic decision making in business.
Managerial Economics is an excellent course text for business and economics undergraduates, as well as MBA students, taking a course in managerial economics.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/economics/petrochilos/index.asp
This text places the study of managerial economics firmly in a European context. Managerial Economics offers a lively and readable account of how economic theory can be used to make effective business decisions. With numerous case studies and examples, it guides students through the concepts and applications of the subject to provide a comprehensive understanding of the complexities of economic decision making in business.
Managerial Economics is an excellent course text for business and economics undergraduates, as well as MBA students, taking a course in managerial economics.
Places managerial economics firmly in European context
Numerous case studies and examples drawn from across Europe
Unique chapter on business ethics
A lively and readable account of how economic theory can be used to make effective business decisions
Autor*in
George A. Petrochilos
Themen in »Managerial Economics«
business Manager marketing regulation