This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.
The unique approach, which combines an overview of research done in particular fields of media studies with practical nuts and bolts advice on doing research
Balanced combination of humanities and social science paradigms in one overarching framework, suitable for the diverse range of locations within which media studies is taught
Doesn't sideline theoretical issues as many of the competitors do but retains a strong applied emphasis throughout, backed up by a multitude of examples
Ina Bertrand
exceptionalfilm culture Data Interpretation evaluation film media media studies methods science