Consuming Behaviour
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Beschreibung
This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree.
The text provides a challenging and interesting book which addresses the
imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work.
'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'.
Andrew Perkins, Canterbury Christchurch University College
'I have thoroughly enjoyed this text. This is a new and important text'
Ahmed Jamal, Cardiff Business School
John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University.
This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking.
The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.
Text covers a different approach taking a sociological rather than psychological approach
Highly developed pedagogical tools and support material
Autor*in
John Desmond
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