Customer Service
Empowerment and Entrapment
Buch in deiner Nähe kaufen
Beschreibung
Customer service is at the centre of many recent changes in work and organisations and is often celebrated as being of benefit to all. This book explores the real nature of customer service from different critical perspectives drawing on a wide range of sectors internationally.
A provocative and insightful work aimed at students of organisations and management as well as thoughtful practitioners.
Looks critically at customer serviceAn interdisciplinary approach, covering topics from the perspectives of business, sociology, cultural studies, marketing
Global examples drawn from a wide range of sectors
Addresses hot issues for management such as call centres, the internet, customer relationship management
Autor*in
Andrew Sturdy
Themen in »Customer Service«
CRM customer relationship management customer satisfaction e-commerce education employment management marketing organization relationship management relationship marketing Service