Contemporary Cases in Retail Operations
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Beschreibung
Contemporary Cases in Retail Operations is the ideal accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem-solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.
These cases come out of a project sponsored by CORTCO the Consortium of Retail Teaching Companies and REG the Retail Education Group. CORTCO consists of retailers who demand that graduates achieve a greater understanding of the retail operational context whilst on their course. This will appeal to lecturers as it shows the book has real practical application which is supported by potential employers keen to promote the career development of students
The cases help students develop their problemsolving skills through the analysis and evaluation of retail business situations. Each case is accompanied by learning objectives so that students can develop an awareness of the core competencies required by employers
The cases provide an uptodate examination of the current retail scene and include well know high street names such as Superdrug, B & Q, Boots, Debenhams, Sainsbury, Scottish Power, M & S etc
Provides coverage of contemporary issues such as retailing and the impact of European Monetary Union and European legislation, IT & innovation and ethical aspects of retailing
The contributors are well respected experts within the retail field
Autor*in
Brenda Oldfield
Themen in »Contemporary Cases in Retail Operations«
business Category Management Information Technology (IT) innovation management marketing product development retailing