Retail Strategy
Planning and Control
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Beschreibung
This new book sets out to provide a structured approach to retail strategy and implementation.
Structured around the key themes of planning and control, the book covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real-world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and the latest developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, Retail Strategy is ideal for undergraduates and postgraduates of retailing.
Retailing is a fast growing academic discipline and the textbook market has been slow to catch up. This is the only book which is uptodate and offers a European perspective
Differs from other texts in that it covers all aspects of strategy AND implementation, thus offering real practical application
Contains contributions from management literature, making it very contemporary
Includes many international case
Both authors have considerable experience working in the retail sector and Jack Hanrahan is currently a retail practitioner. This gives the book sound practical application grounded in firm theoretical foundations
Autor*in
Jack Hanrahan
Themen in »Retail Strategy«
budget communication environment evaluation freedom information liberty management marketing monitoring planning retailing service strategy technology