Competitive Strategies for Service Organisations

Beschreibung

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
Contains case study material (including from BAA)
Consolidates previous literature on strategy and its application to the service industries
Redefines service within a global context

Autor*in

John McManus

Themen in »Competitive Strategies for Service Organisations«

Organisation management strategic management

Stimmen zu »Competitive Strategies for Service Organisations«

Details

Link teilen