Financial Aspects of Marketing
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Beschreibung
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
Autor*in
Ruth A. Schmidt
Themen in »Financial Aspects of Marketing«
cash flow costing finance forecasting learning marketing regression sensitivity analysis time series time series analysis valuation