Internationalisation Strategies
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Beschreibung
This volume, published in association with the UK chapter of the Academy of International Business , again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms.
Autor*in
George Chryssochoidis
Themen in »Internationalisation Strategies«
business competitiveness environment foreign direct investment franchising integration Internationalisation investment joint venture options service strategy trade trading