John E. Williams
Action Stereotyp gender personality psychology
From the reviews:
"This is an important book for transcultural psychiatry. … The authors of this book summarize research over a number of years designed to determine the cross-cultural consistency of trait dimensions. … One of the unique aspects of this study concerned measures of the relative favorability and the psychological importance of traits." (Joel Paris, Transcultural Psychiatry, Vol. 41 (3), 2004)