Marketing Management and Strategy
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Beschreibung
A concise and management oriented book on Marketing Management Strategy. With an international company focus, readers will see how developing great marketing strategies will improve company performance.
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.
This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
Autor*in
Peter Doyle