Business Ethics in Action
Seeking Human Excellence in Organizations
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Beschreibung
It is argued that, without neglecting efficiency or profits, human well-being should be the first priority of every business. Business Ethics in Action defends the need to orient business to people.
Drawing on the author's extensive experience in teaching business ethics at one of Europe's leading business schools, this textbook overcomes common approaches in which business ethics is presented exclusively as a tool for solving ethical dilemmas by applying principled theories. Business Ethics focuses on both principles and virtues, although emphasizing virtues as the key for human flourishing.
Through illustrative case studies and interesting pedagogy, this book will be accessible and practical, aiding students in applying the foundations and principles of business ethics to real world situations.
It is argued that, without neglecting efficiency or profits, human well-being should be the first priority of every business. Business Ethics in Action defends the need to orient business to people. Through case studies and pedagogy, this book aids students to apply the foundations and principles of business ethics to real world situations.
The author is a prominent lecturer at an internationally renowned European business school
Unlike most books, this one pays attention to the foundations of business ethics
Ethics is understood as a guideline for promoting human excellence
Clear and easy to understand, with a practical orientation
An international focus, with a wide variety of globally relevant case studies
Autor*in
Domènec Melé
Themen in »Business Ethics in Action«
business business ethics ethics management marketing organization