Strategy and Performance
Achieving Competitive Advantage in the Global Marketplace
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Beschreibung
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
Autor*in
A. Ghobadian
Themen in »Strategy and Performance«
innovation management marketing Organisation organization strategic management strategic planning strategy
Stimmen zu »Strategy and Performance«
' Strategy and Performance is a collection of 14 papers by international writers which address five principal areas of strategy: competition; innovation; industry, organisational and technological change. Interspersed with 'compare and contrast' academic reviews of strategic theory are lively research-based analyses. The new research contained in [the book] is well worth seeking out and discussing.' - Best of Biz www.bestofbiz.com
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