This is a practical guide for those studying business and management-related subjects at undergraduate level. Written in an engaging and clear style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, encompassing both business studies and the real workings of business.
This is a practical guide for those studying business and management-related subjects at undergraduate level. Written in an engaging and clear style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, encompassing both business studies and the real workings of business.
Practical, easily accessible guide written as a onetoone conversation with the student
Links the study of business to real business issues
Looks at the study of business in an holistic rather than a compartmentalized way
Acts as a useful companion to the student throughout their entire course
Jonathan Groucutt
business management science and technology success