Shi-xu critiques universalism in discourse studies in terms of the cultural consequences of its current white, western standpoint and advocates a culturally pluralist approach, a theory and research methodology from an innovative position between Eastern and Western cultures. Practical research strategies are illustrated by examples drawn from culturally wide ranging discourses. This is a book to interest any scholar or student of discourse looking outside their own intellectual tradition.
S. xu
communication Cultural Studies culture discourse identity intercultural communication Tradition discourse analysis
'This volume is a welcome and significant contribution to the existing literature on discourse and cultural studies and social science more generally and will be enlightening and inspiring for both western and non-western readers who are interested in better reading of their own as well as each other's discourses and making real efforts towards unity within diversity in intercultural communication.' - Discourse & Communication