Politicians and Rhetoric
The Persuasive Power of Metaphor
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Beschreibung
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
Autor*in
J. Charteris-Black
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'Overall...this book is highly recommended for readers interested in questions of political discourse or language, particularly given its methodological contribution to a field dominated by issues and texts of abstract theorisation.'- Lee Jarvis, Political Studies Review
'[T]he book raises major questions for discourse scholars. Regarding materials, Charteris-Black strives for balance between UK and US leaders from both the left and right, and it is refreshing to see a scholar who has no obvious axe to grind.' - Discourse & Communication
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