Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.
A. Gandy
Imitation leadership Organisation organization
"For those of a certain age, it is impossible to read this comprehensive and fascinating book without an occasional tear." - David Birch, financialworld.co.uk