Environmental Innovation and Firm Performance
A Natural Resource-Based View
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Beschreibung
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.
Autor*in
Javier Amores Salvadó
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innovation product innovation research
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Details
ISBN: 9780230363472
Verlag: Palgrave Macmillan UK
Erscheinung: 29.10.2012