Marketing Shares, Sharing Markets

Beschreibung

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

Autor*in

J. Blomberg

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banking investment investment banking marketing methods investments and securities

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