Essential Operations Management
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Beschreibung
Essential Operations Management provides a concise yet comprehensive overview of operations management, striking a balance between coverage of the service and manufacturing industries that reflects the modern business environment. The text takes an international approach with case studies covering a wide range of well-known brands such as Apple, Google, Harley Davidson, Wikipedia and Zara, ensuring students can apply theory to the real world more readily. Divided into 12 chapters, Essential Operations Management will fit easily into the average 1 semester course, and the book's modern design, complete with timely learning features, such as key ideas and the on-page glossary make new concepts easy to follow. It is also supported by a comprehensive companion website, including multiple choice questions and guideline answers to case study questions – perfect for self-study.
Essential Operations Management provides a concise yet comprehensive overview of operations management, striking a balance between coverage of the service and manufacturing industries that reflects the modern business environment. The text takes an international approach with case studies covering a wide range of well-known brands such as Apple, Google, Harley Davidson, Wikipedia and Zara, ensuring students can apply theory to the real world more readily. Divided into 12 chapters, Essential Operations Management will fit easily into the average 1 semester course, and the book's modern design, complete with timely learning features, such as key ideas and the on-page glossary make new concepts easy to follow. It is also supported by a comprehensive companion website, including multiple choice questions and guideline answers to case study questions – perfect for self-study.
- A concise, focused text that covers exactly what students need to know, easily fitting into an average 1semester/12 week course and written in a clear, studentfriendly manner.
- Takes an emphasis on services to reflect industry and teaching trends as well as likely career destinations of students. The book features a roughly 70:30 Services to Manufacturing bias.
- Exciting contemporary case studies covering situations and companies that students can relate to (such as BA, Apple and Zara), which will help them apply theory to the real world more readily; all 12 extended case studies within the book are complemented by thorough, authorwritten teaching notes online to further assist lecturers.
- Excellent pedagogical features, such as an onpage glossary and Key Ideas, supported by a refreshing modern design will provide a clear roadmap for student learning.
- Strong coverage of strategy, one of the key areas on OM courses that can be difficult for students to grasp and one where Terry Hill's approach is not only easy to follow, but wellrenowned.
- Strong coverage of development and design processes, including sections on the research and development process; the design and development process; and a section on developing a specification and material on techniques for improving design.
- Comprehensive companion website with resources to cement each chapter and aid teaching. These tools include PowerPoint presentations, notes on teaching OM through film and MCQs.
Autor*in
Alex Hill
Themen in »Essential Operations Management«
inventory management manufacturing marketing operations management scheduling service strategy supply chain