Green Growth, Green Profit
How Green Transformation Boosts Business
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Beschreibung
Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.
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Roland Berger Strategy Consultants GmbH
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'Resource scarcity and climate change are becoming increasingly important for security policies. This book shows how both industrialized and emerging countries can contribute to the responsible handling of limited raw materials and thereby help prevent future international conflicts.' Professor Dr Friedbert Pflüger, Director, European Centre for Energy and Resource Security
(EUCERS), King's College London
'The book shows that green growth has long since been a reality in all of Germany's industries. With 16% of the world markets for green technologies and products, German companies are leaders in this area and thereby make a major contribution to global environmental and climate protection.' Dr Werner Schnappauf, Director General and Member of the Presidential Board of
the Federation of German Industries (BDI)
'The global economic model is undergoing fundamental 'green' transformations with unprecedented speed and scale. The world's economic landscape and national strengths would be reshuffled under the 'green economy'! Presenting a detailed and in-depth account of the current conditions and outlook of the 'green economy', the book is of strategic significance to readers interested in the area!' Zhang Xingsheng, Managing Director, North Asia,The Nature Conservancy
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