Health Communication

Beschreibung

This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.
 
Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media:

• How are communities using media to communicate about health and advocate for social change?
• What are the challenges and opportunities involved with using the media for health communication?
• How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication?

This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.

This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.
 
Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media:

• How are communities using media to communicate about health and advocate for social change?
• What are the challenges and opportunities involved with using the media for health communication?
• How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication?

This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.

Crossdisciplinary appeal:represents the increasing links between the separate academic disciplines of health promotion, public health and health studies and the study of media and culture
International perspectives: two experienced Australian authors present a range of public health issues, from communitylevel problems to cuttingedge global health challenges
Clear practice methodology: presents new theory to inform practice, illustrated through case studies, practical strategies and skillbuilding activities

Autor*in

Belinda Lewis

Themen in »Health Communication«

global health health Health Communication health policy health promotion international public health Public Health public health issues public health policy

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