Hybridization of MNE Subsidiaries

Beschreibung

MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries.

Autor*in

F. Becker-Ritterspach

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