Researching Business and Management

Beschreibung

The fully updated new edition is perfect for UG and PG students of business & management wishing to understand the research process. It enables students to develop the skills to carry out rigorous research using a structured approach to the research process, from defining the research question, the selection of methods, to producing a final report.

• Unique 4-Ds model for  a definitive 'how-to' planning guide for research projects
  
• Examples from successful companies showing how they conduct and apply their research in the real world
  
• Companion website  offering a range of lecturer and student resources, including problem-based questions with answers, PowerPoint slides and notes, web links, and tools to help students when designing and writing up their projects 
  
• Updated strong pedagogical features, such as  activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes
  
• Unique final chapter enabling students to reflect on what they have learnt
  

new_to_this_edition

• Even more cases and examples to highlight real-life examples of student research that helps bring the process to life
  
• Increased coverage of the internet and online research
  
• Expanded material on quantitative analysis to provide a truly balanced overview of the discipline
  
• New dedicated chapter on research ethics and avoiding plagiarism
  

Autor*in

Harvey Maylor

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