Business Strategy
An Introduction
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Beschreibung
Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity.
Key Features:
• Ensures students have access to all topical issues – includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets
• Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life
• Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear
• A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at www.palgrave.com/business/campbell
• AND includes free access to SPS at www.planning-strategy.com where students can solve real business problems
Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily.
Case studies help students to digest all the theoretical knowledge through practical examples and bring the subject to life. The book is accompanied by Strategic Planning Software (SPS), a platform where students can develop real-life strategic plans.
The book is a new edition of a successful text published by Butterworth Heinemann in its second edition in 2002.
Clear and concise, this studentfriendly text is designed to accommodate different learning styles and levels, and is ideal for students that may struggle with larger, more traditional texts.
Excellent international case studies, including Facebook, Ryan Air and Virgin, apply theory to realworld scenarios and give students muchneeded context for their studies.
Up to date – The text's comprehensive coverage of issues such corporate social responsibility, new technologies and emerging markets gives students access to some of the most important and topical issues impacting on business strategy today.
Strategic Planning Software (SPS) – Free access for all purchasers to a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity.
Contemporary design and innovative pedagogy including 'Guru Guides' (bitesized bios of key thinkers in the field) and an onpage glossary to define complex issues as they appear.
Autor*in
David Edgar
Themen in »Business Strategy«
business business ethics business strategy change management emerging markets ethics information system Information Technology (IT) innovation leadership management marketing Organisation strategic management strategy