Principles of Retailing
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Beschreibung
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Offers a United Kingdom and European perspective
Contains many case studies, vignettes, sources and examples
Covers strategy, implementation of theory and challenges
Includes contemporary issues, such as Internet shopping, ethical and environmental issues
Autor*in
Rosemary Varley
Themen in »Principles of Retailing«
brand business communication design Internet management marketing marketing management organization pricing Retail Brand retailing service strategy