Toward Integrative Corporate Citizenship

Beschreibung

Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.

Autor*in

M. Orlitzky

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business corporate citizenship leadership organization Personal reputation stakeholder

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'...the book is theoretically authoritative, methodologically rigorous, and managerially relevant. All who have a stake in corporate social performance (CSP) will discover a rewarding blend of theory, research, and practice that elevates the field of corporate citizenship (CC) to new heights of inquiry...these two modern scholars Swanson a top-flight theoretical scholar and Orlitzky a brilliant methodologist achieve their intended goal of producing an integrated concept of corporate citizenship.' - William C. Frederick

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