Media and Communication Research Methods
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Beschreibung
Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches.
Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method.
Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as 'ethics,' 'research questions,' and 'markets and corporate trends,' and adopts a considerably more global perspective.
Authoritative introduction to core qualitative and quantitative methods for studying media and communication
Demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication
Both authors are highly experienced media researchers and academic publishers
The book draws on a wide and international range of media and communication research, including the authors' own, to introduce the relative strengths of key research approaches
Longer case studies to illustrate details of research process
Chapters explore research approaches for the study of media organisations, media professionals, texts and images, the web and media audiences
Emphasis throughout is on providing guidance on how to ask the 'right' research questions and how to select the 'right' methods
Autor*in
Anders Hansen
Themen in »Media and Communication Research Methods«
communication media methods research